That's how I missed the streetwear label BHFSVRTL. The tick of the pop-up store is that I have to hurry up with looking, sniffing or even buying, because the stores are only there temporarily. Target group? All working women from the surrounding office buildings. The popular and respected German fashion label Dorothee Schumacher has temporarily set up shop there. That night Berlin met Frankfurt, and let me assure you, we delivered an unforgettable party to the capitals! The expressions the next day on social media ranged from "What a night" to "Everyone out of control" - so, can Frankfurt party or can Frankfurt party? -)Īnother pop-up in the fairly new Opernquartier on Neue Rothhofstraße is also charming. No, the DJ of the mega hip Berlin club, Berghain, set the mood. And you can believe me, not just any so-called influencers put themselves in the scene there. Last Thursday, the crème de la crème of German fashion (InStyle, FAZ, Modepilot, Gala, etc etc) celebrated the opening with a lavish party. Urban art under the motto #FuckFame has been exhibited there by the artist trio Ron Miller. But also the urban art on the first floor of the store. Pop-up Goethestraße: Berlin meets Frankfurtįor the successful start provides not only the provocative clothing, which combines Berlin street art with haute couture. If the goal of a pop-up is to attract the attention of customers with a bang, then the latest pop-up in Goethestraße of the Berlin design label MARCELL VON BERLIN, has already started brilliantly. And the City of Frankfurt is also using this unbeatable advantage in a very targeted way, with creative impulses, to develop our city districts. Pop-up stores are temporary store units that stage products in surprising and cost-effective ways to attract customers' attention. I find it very droll that we even had a Kreppel pop-up in Frankfurt at the beginning of the year.just in time for carnival.Īccording to "Absatzwirtschaft", the retail trade needs innovative and efficient sales models. The advantage: space can be used, exciting ideas can be implemented, trends can be tested. Recently this summer, we had the Cool evening location in the All Saints' Quarter, the Yard. But it doesn't have to be just about fashion. That's the essence of a pop-up store: the temporary operation in a vacant business space. November is quite exciting, when I look at what has suddenly appeared in our city. Have you ever wondered what it is about these pop-up locations? What's the attraction?
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